DIGITAL MARKETING
CONSULTING & SERVICES
Digital Strategy
The digital landscape is a massive network of interconnected platforms and audiences, where communication and building an active audience doesn't happen overnight. From websites to ads, content to media coverage, I'll get to work on the areas that I'm an expert in - so that you can focus on your business.
Digital Management
Use my extensive, detailed and data-based assessment process that's ideal for companies looking to expand on existing strategy, improve systems, independently audit their data or simply dive deeply into their digital marketing. An unbiased, factual analysis of what's working, what's missing, and what to do next.
Areas of Expertise
SEM/Google Ads
Whatever you want to call it - if you're paying to put your ads in the search network it's pay-per-click. As a Google Ads Partner, I can help you reach customers as they're looking for your product or services online. Drive traffic and convert to sales on your site.
Search Engine Optimization
At its heart SEO is all about delivering the best Search Request > Best Search Return experience for a user. A balance of technical accessibility, content relevance and authority that give the user the best possible experience when they enter a search request.
Analytics & Data
First and foremost, if your website doesn't have an analytics account - you're missing out on the data you need to make informed decisions about your business. What you think about your audience and what you can know are two vastly different and divergent things.
Site Architecture
Whether a new build or a site redesign, there are a number of key things to consider when structuring a site to be functional, informative, accessible, and user-friendly. My expertise includes institutional redevelopment for government, educational institutions, e-commerce stores, and non-profit organizations.
Website Design & UX
For many businesses, their website is the engine - information, contact info, communication, ecommerce sales and the central place where you engage with your customers. I work across platforms, with a special love for Shopify and WordPress.
My work straddles the divide between brand strategy, development, analytics, research and content marketing. Always a diagonal thinker, always reading and working to better understand how our daily lives are being changed by technology and information.
A bit of a polymath, I like to keep my projects varied - working with agencies as a consult, working for clients as a resource, and offering my expertise to not only help companies grow but support them with knowledge and training.
Drop me a line and let’s see what we can do together!
“Jo is a strategist at her core with an incredible ability to manage complex digital marketing tasks, while still keeping an eye on the highest levels of the digital ecosystem.
She is a rare talent, with C-suite insights into media and marketing, and the drive to map and plan a project at the most granular level. In our time together, I’ve been lucky enough see her in minutes provide insights that would take firms like KPMG months to identify - while also see her turn these insights into project road maps in 24 hours.
Jo is the exact mix of passion and detail that should be leading digital marketing efforts. I’d highly recommend her for any role, task, or project that requires digital first omnichannel complexity in media or ecommerce.”
“It’s rare that you come across a talent with expertise across so many different areas of digital marketing – Adwords, SEO, data and analytics. I had the opportunity to work with Jo on a small Adwords consulting project in which she managed to deliver way more than I had expected.
I was particularly impressed by the range and depth of her knowledge. Not only is an expert in digital marketing, but also very personable, which always makes for a pleasant interaction. As a team member or a consultant, Jo earns my highest recommendation!”
“Through her extensive subject matter knowledge, we’re able to trust Joanne for everything from key strategic direction to building and executing campaigns with us. She’s brought a wealth of information and shared frequently with us, helping to improve our clients’ results and our team’s expertise.”
“Jo is one of the most analytical and multifaceted individuals we have ever had the pleasure of working with. She has the ability to get a handle on pretty much any industry almost immediately and, perhaps most importantly, has generated ROI for our clients.
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