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A collection of think pieces, learnings and case study.
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While digital marketing has many advantages, traditional marketing can still be an effective and valuable way to reach certain audiences and achieve specific marketing objectives. It's important to consider the target audience, business objectives and available resources when deciding which marketing approach to take.
If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills can be used to increase its visibility on the Internet.
The goal of a search engine is to most fully deliver on Search = Best Search Return.
Local SEO (Local Search Engine Optimization), also known as local search marketing, is when a business is online but its products or services are mostly or fully of interest only to people in their local area.
UTMs are an easy, simple way to expand the tracking and information gathering capabilities of a Google Analytics - and require no development time or complex coding on a site. They’re an essential tool in a digital marketing tool kit.
A website is often the most costly and vital element of a modern business’s marketing. As a free tool from Google with a quick and simple install on most sites - why would you not use it? If nothing else, let it start to build a database of information for use when it’s needed.
Content Marketing, Content Strategy and Content SEO. With well-directed effort and planning, content SEO is a long-term digital marketing strategy that produces organic traffic, customer engagement and supports sales.
Google AdWords Grants Canada. Google gives $10,000 USD of in-kind Google AdWords search advertising every month (that's a potential $120,000 a year!) to non-profit charitable organizations in Canada.
The goal of a search engine is to most fully deliver on Search = Best Search Return. So when someone asks for search engine optimization work, it's not just a big panel of magic buttons to push and tada, kick-ass SEO. It's a long list of questions and research to understand how a site is functioning in terms of its technical accessibility, content relevance and authority.
**updated February 2020
It's one of the largest visual platforms on the internet, with 800 million active users and ownership by Facebook.
Instagram's business advertising is also some of the most user-friendly, visually appealing and adaptive of any platform. Allowing posts of simple images, video stories, carousel ads and any combination of those media - it allows brands to tell stories and approach users in an environment that is ideal for beautiful images and clear storytelling.
Google Ads (formerly Google AdWords) is the simplest way to ensure that you're top of page in search results and with the help of an Ads Partner as your Ads Manager, you can optimize spend, drive quality traffic to your site and be sure that people searching for your business or services are seeing your name first.
Having data isn’t the same as using data.
Every minute of every day, it piles up. Towering stacks, going back weeks, months, sometimes even years. It would take hours, days even to sort through it.
Better to just close the door, pretend it’s no there.
Out of sight, out of mind right?