Certified Google Ads Partner
What is PPC?
Often called Search Engine Marketing (SEM) or Pay Per Click (PPC) advertising is the practice of marketing a business using paid advertisements that appear on search engine results pages (Search Ads), in ad placements across the web (Display Ads), or in product purchase listings (Shop Ads).
Search Engine Marketing’s greatest opportunity is that it places advertiser ads in front of motivated customers, who've indicated they're looking for a product or service, at the precise moment they’re looking for a solution.
GOOGLE ADS IS A PAID AVENUE FOR IMMEDIATE SEARCH RESULTS IN A SHORT TIME PERIOD.
Google handles over 92% of the web searches in North America.
Google Ads is the simplest way to ensure that you're top of page in search results and with the help of an AdWords Partner (that's me) you can optimize spend, drive quality traffic to your site and be sure that people searching for your business or services are seeing your name first.
With no minimum spend and controlled budgeting, Ads is an easy way to boost a new business website, promote a new service or simply ensure that when your target audience uses Google to search, you appear first. From restaurants and storefronts to hotels and hair salons, everyone can benefit from pay-per-click (PPC) advertising. When paired with insights into SEO and site analytics - search ads are a powerful tool to grow businesses.
Work with a certified Google Ads manager
Search ads are not one size fits all. Successful campaigns benefit small businesses by simply ensuring that they appear at the top of search for a very specific audience with controlled spend. Bigger businesses with larger markets can spend thousands per month, with the benefit of track-able traffic flow to their website. With proper Analytics tracking in place, it’s possible to very accurately track acquisition costs - eCommerce site data provides tight ROI/ROAS controls when linked to sales values.
I set-up, manage, and optimize Google Ads campaigns across Search, Display, Video & Shop - with +7 years of experience and more than $5 million in total managed spend.
Ads Management
Optimizing ad accounts and moving them from overspend to return on investment. New users to pay-per-click often make the same mistakes: too many keywords, too few ad groups or ads, and not using features like extensions, conversions tracking, and retargeting.
Search + Display Ads
Appear in search and for in-market audiences with ads on the Google network. You only pay for clicks to your site, budgets are easily limited and can be paused at any time. A literally cheat code for standard SEO, ads are an immediate way to boost site visibility and traffic.
Google Shop Ads
Ecommerce sites can place ads in front of motivated customers, who've indicated they're looking for a product or service, at the precise moment they’re looking for a solution. From Merchant Center to product feeds, Shop ads have potential for high ROAS and new customer acquisitions.
