SEO Services
What is SEO?
Google's main concern when it comes to search is providing a search user the best and fastest experience and then giving them the best resource for what they're looking for. All its vast algorithms and keyword rankings come down to determining a site's relevance against a search entry.
SEO (Search Engine Optimization) is the practice of improving the content of a web site in order to place it highly in search return, aiming for first page and top of page placement. The goal is to increase the number of visitors the site receives from search engines.
Higher ranking keyterms = More traffic
Having 1st position in search often means a CTR (click-through-rate) of 30% or more, dropping to 10% in 3rd position and to 2% or less past position 10.
SEO Consulting services
When someone asks for search engine optimization work, it's not just a big panel of magic buttons to push and tada, kick-ass SEO. It's a long list of questions and research to understand how a site is functioning in terms of its technical accessibility, content relevance and authority. SEO is also environmental - the other companies and websites that rank in search are an indicator of how competitive, geographically specific and ‘busy’ different areas of search are.
SEO consulting services scale from $500 - $1500 /mth depending on a business's goals and needs. The work is not an SEO 'checklist', it's a more holistic approach that looks at site analytics, competitive search landscape, site content, current search rank positions and your website's visibility and information presentation. I tailor my work to each unique business website, target client areas and what diversity of services they offer.
The minimum project commitment length for SEO is 6mth - giving us time to make adjustments and evolve the strategy to get you the results you’re looking for. I'm a firm believer in measurable and reported results, and always outline what I believe are the attainable goals at a project start - whether that's organic traffic increases, keyword rankings gains or better positioning in search versus competing companies.
Ensure that in search, they see you. No more yelling into the digital void and hoping for traffic.
I do offer a few stand alone SEO services if you’re just looking for reports or need more data to make a decision.
SEO Audit Reports
I compile an in-depth analysis of your site’s current SEO status and competition. Each site is unique, so the audits are specific to your companies needs. This includes a detailed list of technical and content action items.
SEO rank Monitoring
Periodic reporting, from monthly to annually, on your site’s rankings, position changes and site relevance in search.
Competative SEO
Is there a company in your market segments that’s attracting attention and always seem to rank first? Take a peek at the data behind their website and get a sense of what they’re doing digitally.
